Is Email Marketing Still effective in 2020?
At least some of you may have similar doubt and they abandon email marketing from their newer marketing strategies. But the truth is, It is still effective if you use the right email marketing tool. A right tool helps you to send personalized and relevant messages to audiences that have actively chosen to receive them. It will help you to retain your existing customers and encourage customer loyalty.
We have narrowed down Top 5 Email Marketing tools to grow your business faster.
1. Active Campaign
Active campaign is a sophisticated email marketing tool that merges CRM (Customer Relationship Management) and sales. As a result, it can be used to sending emails tailored to individual preferences. It has an ActiveCampaign option that allows you to create exemplary emails using drag and drop builder. A unique offering of ActiveCampaign is its ability to track onsite events. All customer data will be organized into CRM software which gives an insight into your customer’s preferences. It offers a 14 day free trial period.
It is extremely popular among professional bloggers, authors, and marketers as it is easy to use and incredibly powerful. With ConvertKit, you can easily segment customers into groups such that they can increase conversions with automated emails that feel personal. They offer tons of great learning material alongside email-based support. Most of the attributes of ConvertKit is specifically designed for bloggers and hence works best for that target group. It offers a 14 day free trial period.
GetResponse has a modern and appealing user interface with which getting your email newsletter campaign is easy and fun. They are loaded with other online marketing features that help in molding a growing business. It has support provided over the phone, live chat, and email. It has a drag and drop builder that creates campaigns, segments contact and send group-specific content. GetResponse also integrates with third-party lead generation software like SalesForce, Google Docs, etc. It has a 30 day free trial period.
4. Constant Contact
A constant Contact is a great option for businesses who have just ventured into email marketing. It comes with a wide array of customizable templates that helps small businesses get a head start. You get access to easy tracking and reporting, built-in social media sharing tools, free image library, and
Facebook ads integration. Constant contact offers unmatched support with live chats, emails and discussion forums. The Email Plus account comes with features like email automation, surveys & polls, coupons, etc. Budding business benefit from the fact that they give full access to their tools during a 60 day trial period.
It is the most popular email marketing service provider primarily due to one reason – it is forever free. With a fairly easy to use interface it offers easy email builder, autoresponders and simple tracking for analytics. MailChimp easily integrates with Magneto, WordPress, Shopify and other major platforms. It does not have extensive automation features and is quite limited in that regard. Support is offered through the mail, live chat, and substantial tutorials knowledge base. They have a paid subscription plan when the number of subscribers is beyond 2000.