Sean Elis, The man who coined the term Growth Hacking along with Morgan Brown, founder of Inman, wrote this must-read book for anyone who works in a startup or any business, from product manager to marketer. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy
Hooked is written by Nir Eyal, based on his years of research and experience in the gaming and advertising industry. It is a must-read book for growth hackers, start-up founders, product managers, designers and anyone who want to understand how products influence our behavior. Nir’s fascinating Hook Model walks readers through a 4 step process – Trigger, Action, Variable Reward, and Investment – to build habit-forming products. Nir answers the simple questions of – How do successful companies create products that people simply can’t put down? What makes a service or product so engaging that it becomes hardwired into our habits?.
Traction gives start-ups, the tools for generating exponential customer growth. According to Gabriel Weinberg and Justin Mares, all start-up should put their half resources into getting traction, instead of putting all resources into perfecting their products. Traction will teach you the nineteen channels start-ups can use to build a customer base and offers a three-step framework to test and figure out the best channel for your start-up. This is an essential guide for founders, growth hacker and anyone who looking to start building customer base early in the game.
Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth
In this book, Sean Ellis and Morgan Brown gives you in-depth case studies on how today’s most successful internet companies: Uber, Snapchat, Square, Upworthy, Yelp, GitHub, Hubspot, Evernote, LinkedIn, and Belly unlocked their massive growth. Each case studies explain the strategies that help them to grow during their early and scaling stage.
Lean Analytics written by Alistair Croll (Coradiant, CloudOps, Startupfest) and Ben Yoskovitz (Year One Labs, GoInstant) is a practical guide for lean startup practitioners everywhere. It is Packed with 30 case studies, based on 100’s of interviews with startup founder and investors. Lean Analytics can help you to validate your idea, find the right users, decide what to build and how to monetize and helps to spread the word.
100 Days of Growth is giving practical advice for growing a startup quickly. The mix of classic and new tips, the focus on implementation, and the easy-to-follow format make this easy to recommend to anyone tasked with growing a startup quickly. Every page of this book presents a marketing idea or strategy that can be quickly applied to almost any startup pursuing growth.