Are your marketing efforts not giving you expected results? Are you constantly reaching out to prospects without making any conversions? Marketers have a lot to juggle. Between emails, back-to-back meetings, social media posts, and ad campaigns, it’s nearly impossible to check whether your marketing is hitting the right audience with the right message at the right time. Well, here comes GetResponse to the rescue, marketing software that is easy to use, packs powerful features, is affordable, and accessible. It seems like a lifesaver, right?
This leads us to our next question.
Why is GetResponse the right marketing software for you? Read on to find out.
What is GetResponse?
In a nutshell, GetResponse is simply an all-in-one marketing platform that gets the job done. From software that only offered services such as mailing lists, newsletters, and autoresponders, it has evolved into a fully scalable, feature-rich, all-in-one marketing solution. The tool facilitates you to track & monitor your marketing efforts, view hourly variations, segment subscribers, measure site conversions, do follow-ups, and make quick decisions at a single click. With over 1 billion subscribers from all over the world, GetResponse is one of the most convenient and well-rounded platforms to greatly improve the performance of each of your email marketing campaigns.
Let’s check out the plethora of features this power pact tool is stacked with.
Features of GetResponse
GetResponse has easy to use tools that make creating deceptively beautiful and responsive emails a breeze. With its high rate of email deliverability, it provisions an efficient platform to build a subscriber list, set up and track campaigns, create and send out newsletters and autoresponders. You can choose from 500+ customizable templates that are available or design your own using the drag and drop editor. It is equipped with additional features such as Perfect Timing, an option which facilitates delivering your email to each subscriber at the time they are most likely to read it and Time Travel, another exciting feature that lets you send emails to subscribers based on their local time.
Taking customer journeys as a foundation, it enables you to create scalable marketing automation workflows in an easy drag-and-drop workflow builder to track subscriber behaviors in the real-time domain. You can track and address successful purchases, abandoned carts, key web page visits, message engagement, and take requisite actions based on specific conditions chosen.
Core competencies: Automation Templates, Scoring and Tagging, Web Traffic Tracking, Cart Abandonment, Automation Segmentation
This is a striking feature of GetResponse that transforms it from a simple email marketing tool to an e-commerce platform. It integrates some of the existing GetResponse functions such as autoresponders, landing pages, or webinars with some completely new and gripping features.
It basically helps you to
- Build landing pages
- Convert visitors to subscribers
- Promote and sell products online
- Identify and target potential buyers
- Build and segment lists of contacts
- Nurture current client base
- Recover abandoned orders
- Increase sales results
Conversion Funnel helps you realize your business goals and basically does the job for you. Cool, right?
GetResponse has an easy to use, drag and drop landing page builder that lets you create basic, customized and 100% responsive landing pages and web forms. The highlight is that you can create top-notch web pages in not more than ten minutes without touching a single line of code. Includes about 150 creatively designed templates, 5000+ Shutterstock images, and a built-in image editor to create perfect images with a few strokes of the brush. As attention grabbers, you can use downloadable content, trigger a popup right before the user exits the page or show messages when the visitor scrolls. This is another core feature that turns those quality leads into loyal customers.
Track statistics and monitor the results of your campaigns through comprehensive email analytics. Open rate, click-through, unsubscribe rates, email comparisons, mobile view stats and much more is envisioned through its intuitive analytics. You can now use this detailed data to optimize your campaign performance and increase effectiveness.
Split Testing(or A/B testing) of GetResponse is way better than some of its competitors. You can split-test up to five different messages against each other. With the potent A/B testing functionality, you can split test your headline, the From Field, time of day or even day of the week and get real-time metrics and projections of all your tests. The result can be used to analyze and tweak your email to attain capstone performance.
Here is yet another feature that sets it apart from its competitors. GetResponse is the first email marketing service to provide a complete webinar marketing solution. With this, you can not only gain new leads but also nurture the existing customer base. Webinars are in a way prebuilt promotion machines with everything you need. With options to analyze webinar reports, send out webinar invites and reminders, share HQ recordings, attendee management etc, this feature caters to optimize your performance, promote and sell your expertise, keep your audience engaged, make product announcements, conduct polls, host training demos and much more.
Customer Relationship Manager(CRM)
This feature lets you create customizable, drag-and-drop sales pipelines to scope your entire sales process, organize it and nurture your leads. You can also add users to a CRM pipeline based on their activity history. If used right, this is an impressive feature in the arsenal of marketing tools to convert your clients into your raving fans resulting in repeat customers. CRM system helps to envisage enthralling opportunities using deals and stages that mirror your business model and smash your sales and marketing goals. Get a bird’s eye view of every single lead in the entire customer journey all from a single place.
- Social Ads Creator
- Forms & Surveys
- Advanced Segmentation
- Single Opt-In List Imports
- Multilingual Capabilities
- Mobile App
- Social Media Integrations
- State-of-the-art API
- E-Commerce Tools
- 24/7 vendor support through live chat and email
Plans and Pricing
GetResponse offers four pricing options. Each plan caters to serve a certain number of email recipients.
|Up to 1000 contacts|
|Pro||Up to 5,000 contacts|
All e-mail plan features
Web event tracking
100 Webinar Attendees
|Max||Up to 10,000 contacts|
All Pro features
500 Webinar Attendees
|Enterprise||100,000 contacts and more|
All Max features
Dedicated IP address
Max mailout performance
- Affordable plan for beginners
- Plenty of customizable options
- Free, full-featured 30 day trial without the need to provide credit card details
- Excellent customer support
- Good user interface
- An Impressive number of third party integrations
- Doesn’t impose a limit to the number of messages
- Transparent deliverability rates
- A good approach to data segmentation
- Substandard quality templates
- Sign-up glitches
- No refunds even on annual plans
- Cannot view individual subscriber profile
- Unresponsive data capture forms
- No conditional logic support in emails
In conclusion, GetResponse for many reasons listed above is by far an effective channel to attract, engage and connect with an audience to drive sales and revenue for your business. As a marketer, you have many channels available to reach your audience, but with limited time and resources, you need to prioritize your efforts. There are many popular and widely acclaimed solutions in each software group. But are they necessarily the best fit for your unique needs? If you are looking for a marketing service provider with an affordable price tag, advanced automation workflows and important features such as split testing and website event tracking, then fear not, your search ends here with GetResponse. If you are still undecided, dive in and take advantage of that all feature with 30 days complete free trial without the need of any credit card.